Estee Lauder’s ware house sale - worth the hype?

Ashley Ng

27 April 2024

It took me 2 hours to line up and looking at the never-ending queue of people eagerly waiting from 9am to 1pm (when I left there), it is enough to know how crazy Estee’s fans are.

About the Estee Lauder company in a nutshell:
- Born in 1946 in New York, earned a worldwide reputation for elegance, luxury and superior quality,
- There are 1,290 people in the R&D team worldwide
- In 1982, the legendary brown serum Advanced Night Repair (ANR) was born, something that still stands firmly on the market after over 41 years, never having a price drop.
- Is the parent company of many famous lines: La Mer, Tom Ford, Jo Malone, Clinique, MAC, and Bobby Brown..

About the legendary serum, what is inside?

- The company's exclusive Tripeptide-32 formula + sodium hyaluronate. Tripeptide-32 is a peptide composed of proline, serine and threonine. Peptides and HA are the perfect combination for skin hydration (not to mention there is still a possibility that peptides will participate in the process of enhancing collagen and elastin synthesis which is a highly controversial topic, yet the moisturizing effect of peptides is indisputable).

- Bifida Ferment Lysate, Lactobacillus Ferment, and Yeast Ferment Extract: are fermented ingredients that help the penetration and increase moisture as well as skin barrier repairing.

- Tocopheryl Acetate, Kola Seed Extract and Caffeine: Have effective antioxidant and anti-aging properties.

Well, now that it's both a strong moisturizer and an antioxidant. Don't get me wrong, if you use it for a long time, you'll love it :)